Who we are

“I simply love Cornwall and wanted to create products inspired by the places that make it special.”

Born from time spent by the sea and in the Cornish countryside — summers that turned into something more — Kernow Way is a creative project shaped by a love of Cornwall, the outdoors, and that easy, open-air way of living. It’s about long days exploring, from rugged cliffs to quiet moorland, and the kind of freedom you only find at the edge of the map.

“Kernow” is the ancient name for Cornwall, rooted in Celtic language and inspired by its rugged, horn-shaped coastline — a place shaped by sea, land, wind, and a spirit that’s truly wild and free.

Every item is made to order. This reduces waste, avoids overproduction and means every piece is created especially for you.

Relaxed, coastal, and made to move — just like the lifestyle that inspires it.

Love from
Matt and Kernow Way x

Kernow Way, British surf and lifestyle brand from Cornwall – Wild and Free clothing and swimwear – Polzeath beach